ottie's fishy business game

Meet Ottie the otter, a former koi thief turned honest fish-seller! Help Ottie attract customers to her fish stand using real-world marketing tactics simplified for kids or adults young at heart.

Designed for children aged 7 and older, Ottie’s Fishy Business is one of Singapore’s first card games that teaches real marketing concepts through play. It introduces concepts like word of mouth, advertisements, A/B testing, and more through fast-paced, icon-matching gameplay. 

What do the cards represent?

Action Cards are the building blocks of marketing. Each card shows one marketing action (like Word of Mouth, News & Press, Influencers). Players discover how marketers use different tactics to reach people 

Mission Cards are the real-world marketing goals. Each Mission Card describes a scenario Ottie faces — like Ottie’s Birthday Sale or Ocean Cleanup.

Players match actions to missions to see how strategies combine to attract customers.

Wild Cards are the strategic lessons of marketing - thinking, testing, and adapting.

Cards include Market Research, A/B Test, and Pivot. Players learn that good marketers don’t just act — they think, test, and change course when needed.

How to play

• Play marketing cards to attract new customers to Ottie’s fish stand.

• 4x Mission Cards are placed on the table. Each one represents a dazzling marketing strategy to bring in new customers.

• Every player draws 6x from a pile of Action and Wild Cards.

• Match your Action Cards with the icons on any of the Mission Cards, and play them before anyone else does.

• Use Wild Cards to surprise friends and change the dynamics of the game.

• The player who brings Ottie the most customers wins.

What Comes in the Box?

• 55 cards, 1 instruction manual, 1 card box.

• Oh, don’t forget Ottie’s hopes and dreams.

• 20 mins play

• 2-5 players

• For ages 7+